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Can this budget work before you spend it?

Use a few planning assumptions to see whether your campaign economics look healthy enough to launch.

Inputs

Start with the assumptions you already know.

Budget Total amount you plan to spend on this campaign Average CPC Cost per click — how much you pay each time someone clicks your ad Landing page conversion rate (%) Percentage of visitors who take the action you want (buy, sign up, etc.) Average order value How much a typical customer spends per purchase Gross margin (%) What percentage of each sale is profit after product costs Target ROAS Return on ad spend — how many dollars you want back for every dollar spent on ads

Outputs

The budget story at a glance.

Estimated clicks 0

Estimated conversions 0

Estimated CPA $0

Estimated revenue $0

Estimated ROAS 0x

Break-even CPA $0

Fill in your assumptions to see whether the campaign has room to work.

Important

This is a planning tool, not a prediction engine.

If your tracking is weak, your audience is too broad, or your offer misses the mark, the live result can drift far from these assumptions. That’s exactly why validation matters before launch.

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